Digital Analyst (External Agency Staff)
Company: NFL
Location: Inglewood
Posted on: January 26, 2023
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Job Description:
Overview
The NFL Digital Media Intelligence team helps business leaders make
thoughtful, evidence-based decisions to support NFL Media's
long-term value. The Digital Analyst serves as the key business
partner across all functions including Marketing, Content, Product,
and Operations.
This role is responsible for the reporting, forecasting, and
optimization of the NFL Media's product portfolio. The Digital
Analyst will work closely with teams across the business to
determine impact of current and future content and product
initiatives, deliver actionable insights, and identify customer
segments to reduce churn and grow customer lifetime value.
Responsibilities
* Identify, summarize, and present key insights and learnings to
various stakeholders (Product, Marketing, Content, Gaming, Sales,
Biz Dev, etc.)
* Define success metrics, set baseline KPIs and develop forecasts
with stakeholders
* Manage regular performance reporting and ad hoc analysis of key
NFL digital media initiatives
* Build/maintain dashboards and self-service solutions to measure
performance
* Analyze and quantify impact of product changes, new features,
marketing and A/B tests; Make go-forward recommendations to
optimize performance
* Analyze user behavior & identify valuable audience segments for
targeting
Required Qualifications
* BA/BS degree in Mathematics, Statistics, Economics, or another
quantitative field
* 3+ years of experience working in an Analyst capacity and/or
descriptive analytics
* Prior experience in digital analytics, business intelligence or
another quantitative field desired
* Technically inclined with ability to learn quickly & work in
ambiguity or with little guidance
* Curious problem solver & willing to challenge existing
processes/knowledge
* Effective data storyteller with ability to concisely summarize &
communicate results of analyses
* Comfortable working in fast-paced environment, balancing &
prioritizing concurrent projects across multiple stakeholders
* Excel, Powerpoint, SQL & data visualization skills desired
* Passionate sports fan, preferably a football fan
Preferred Qualifications
* Familiarity with machine learning concepts and data visualization
tools such as Power BI or Tableau
* Understanding of data warehousing concepts, design, and data
engineering
Other Key Attributes / Characteristics
* Ability to execute analytics projects from beginning to end
including hypothesis forming, data collection, analysis, and
presentation
* Able to think strategically and contextualize findings within NFL
and broader market trends
* Proven ability to manage multiple projects at once and work in
fast-paced, high-pressure situations
* Strong communication skills, both written and verbal, and
experience presenting to senior leaders
* Excellent problem-solving and analytical skills, with strong
business acumen
Salary / Pay Range
This job posting contains a pay range, which represents the range
of salaries or hourly rates that the NFL believes, in good faith,
at the time of this posting that it might be willing to pay for the
posted job. The NFL expects to hire for this position near the
middle of the range. Only in truly rare and exceptional
circumstances, where an external candidate has experience,
credentials or expertise that far exceed those required or expected
for the position, would the NFL consider paying a salary or rate
near the higher end of the range.
Terms / Expected Hours of Work
* This is a FT Contract position minimum 40/hours per week
* Potential for > 40 hour weeks leading up to and during the
season
* Must be able to work a flexible schedule
* Potential for required weekend tasks leading up to and during the
season
* NFL employees are required to work 40 hours per week. Weekend and
night work required during the season. FLSA non-exempt.
* The NFL maintains a Flexible Workplace Policy that provides
members of our workforce with opportunities to periodically work
from a location of their choice, while maintaining a priority on
in-person work at an NFL office, which enables us to more
effectively collaborate, connect and build a workplace culture that
will drive our continued success.
* The NFL is committed to building a diverse, equitable and
inclusive work environment that reflects our incredibly diverse fan
base. We provide an environment of mutual respect where equal
employment opportunities are available to all employees and
applicants without regard to status as protected by applicable
federal, state, or local law.
* This job posting is for a position with one of the NFL's
third-party agency partners that provides services to the NFL. The
individual selected for this role will be an employee of that
third-party agency and not the NFL. All compensation, benefits, and
other terms and conditions of employment are handled by the agency.
The assignment to provide services to the NFL will be limited in
duration but may be extended for an additional period by agreement
between the NFL and the agency.
Keywords: NFL, Inglewood , Digital Analyst (External Agency Staff), Professions , Inglewood, California
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