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Senior Coordinator, Consumer Media

Company: NFL
Location: Inglewood
Posted on: November 15, 2021

Job Description:

Overview The NFL Marketing Strategy and Sciences (MS&S) team sits at the center of NFL's marketing organization driving the overall strategy, planning, and performance efforts. The Consumer Media group within MS&S brings together our paid and owned media assets to drive greater performance in our media channels. We are currently seeking a Sr. Coordinator to help manage a variety of strategic media planning and administrative tasks in support of the Consumer Media team. Responsibilities * Provide necessary assistance in the development and management of the NFL's strategic media plans (paid, owned & partner) across all channels (television, digital, mobile, social, radio, etc) * Advise key stakeholders on media planning elements such as fan media consumption, new media platforms, media mix, and flighting * Collaborate with agency partners on the evaluation of media planning elements such as audience development opportunities, reach/frequency analysis, * Aid in the development of media briefing materials to inform internal and external media agency planning and buying process * Collaborate with Performance Media & Optimization team to develop paid social media plans * Assist in compiling and analyzing performance data of marketing campaigns to help inform media plan decisions Required Qualifications * At least 3-5 years of relevant media planning experience * Fundamental understanding of Digital Media, including digital marketing techniques, online ad networks, ecommerce, sponsorship, mobile, and digital subscription products * An understanding of the television landscape and how to plan TV campaigns Preferred Qualifications * Bachelor's degree * Experience working on a portfolio of brands or brands with multiple campaigns in market at once a plus Other Key Attributes / Characteristics * Obsessed with driving results * Natural curiosity and interest in the media landscape and how content is produced and consumed * Close attention to detail * Motivated by problem solving * Flexibility to quickly adjust in an ever-changing media and sports landscape * Exceptional communication skills (written and verbal) * Ability to work effectively within tight deadlines and in a matrix organization Travel * Minimal travel required Terms /Expected Hours of Work * NFL employees are required to work 40 hours per week. * Night and weekend work required during the season * FLSA Exempt * The NFL places a priority on having an in-person workplace, which enables us to more effectively collaborate, connect and build a workplace culture that will drive our continued success. We remain steadfast in our belief that working together as a team, in our physical office spaces, is critical to the successful execution of our season. For those reasons, we expect employees to work from an NFL office five days a week, except in limited circumstances permitted by NFL policy. * The NFL is committed to building a diverse, equitable and inclusive work environment that reflects our incredibly diverse fan base. We provide an environment of mutual respect where equal employment opportunities are available to all employees and applicants without regard to status as protected by applicable federal, state, or local law. * We also continue to prioritize the health and safety of our NFL workforce. Consistent with that commitment, in light of the substantial and growing body of evidence that vaccinations remain the most effective protection against the spread the COVID-19, we require that members of our NFL workforce be fully vaccinated. Exceptions are available only for those who need an accommodation for a qualifying disability or sincerely held religious belief or practice.

Keywords: NFL, Inglewood , Senior Coordinator, Consumer Media, Advertising , Inglewood, California

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